TECHNOLOGICAL TRANSFORMATION AND INNOVATION STRATEGY AS A KEY PILLAR IN IMPROVING SUSTAINABILITY EFFICIENCY IN THE MARITIME INDUSTRY

Abstract

This research aims to analyze the impact and benefits of innovation strategies, investment in technology, and technological transformation in the maritime industry in facing global challenges and increasing profitability. The main focus of this research includes three key aspects: first, how implementing innovation strategies can help maritime companies overcome global competitive challenges and exploit new opportunities; second, the contribution of investment in technology and innovation to increasing the profitability of maritime companies in the long term; third, the impact of technological transformation, including digitalization, the Internet of Things (IoT), and big data analytics, on the changing landscape of the maritime industry with a focus on improving operational efficiency, supply chain management, and demand prediction. The method used in this research is descriptive qualitative, where the author conducted an in-depth literature review by following the existing steps. The results of this research are expected to provide in-depth insight into the effectiveness and potential of technology and innovation. These insights are crucial for understanding and navigating the increasingly complex global market, thereby increasing the competitiveness and performance of maritime companies. Innovation strategy is the primary key for the maritime industry in facing the challenges of increasingly fierce global competition, changes in international regulations, rapid technological developments, and changes in customer preferences. To remain competitive, maritime companies must adapt through innovation in products, services, and operational processes. Investments in technology and innovation can increase the profitability of maritime companies through operational efficiency, cost reduction, increased safety, service diversification, and competitive advantage. Therefore, the Internet of Things (IoT) and big data analytics have profoundly changed the maritime industry in various fields.